22 playbooks
Score, sort and defend every roadmap candidate against impact, effort and strategic fit.
From recruiting script to debrief — a complete interview kit in 40 minutes.
Map your market into territories and pick the one with real pull.
Score any feature idea on impact, effort, confidence and strategic fit in 10 minutes.
Audit your onboarding step-by-step and ship a tighter version next sprint.
From hypothesis to readout — plan a growth experiment your team will actually finish.
Build a cohort retention picture in under an hour and pinpoint the drop-off worth fixing.
Rewrite your pricing page with sharper value props, anchor pricing and objection handling tailored to each plan.
Cluster churned-user signals from product events, support tickets and cancel reasons into ranked root causes with evidence.
Audit any landing page against 20 conversion heuristics and produce a prioritised fix list with copy rewrites.
Generates a structured teardown: positioning, ICP, pricing, recent moves, weak spots and where to attack.
Turns interview notes, survey answers and CRM data into 2–3 sharp personas with jobs-to-be-done, objections and triggers.
Aggregates product usage, top events, anomalies and qualitative signals into a one-page weekly update.
Builds a tailored launch checklist with owner, ETA and asset templates for every step.
Tests candidate activation events against retention curves and returns the single best activation metric for your product.
Generates a 5-email outbound sequence tailored to your ICP, value prop and proof points, with subject-line variants.
Clusters open-ended NPS comments into themes with sentiment, frequency and example quotes per cluster.
Turns merged PRs and Linear tickets into customer-friendly release notes grouped by theme.
Builds a tight positioning statement and three alternative framings, tested against your ICP and competitors.

Identify the most valuable customer segments, uncover unmet needs, and generate validated product concepts using JTBD and ODI.

Select a business metric, define key drivers, choose the core customer job, build a metric pyramid, and calculate whether an initiative is worth launching.

Segment the market, analyze the competitive landscape, choose the optimal positioning strategy, and build a portfolio of differentiated strategic bets.