How it works
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Step 1. Define the cohort
Pick the right activation event.
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Step 2. Pull weekly data
Query weekly retained cohorts.
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Step 3. Render heatmap
Generate the retention heatmap.
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Step 4. Segment by behaviour
Split by feature use & plan.
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Step 5. Locate leak points
Auto-flag biggest drops.
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Step 6. Prioritize fixes
Rank fixes by expected lift.
Description
Pulls cohort data into a visual that shows where retention breaks, by feature and by segment.
When to use this Playbook
Retention dashboards exist, but no one knows what to fix on Monday.
Who it's for
Product teams, strategy teams, founders, innovation leads, and anyone responsible for choosing what to build or pursue.
•Product Managers•Strategy & Planning Teams•Innovation & Growth Leads•Founders & Entrepreneurs
What problems it solves
- •Too many ideas and no clear priorities
- •Decisions based on assumptions instead of real customer pain
- •Weak understanding of category leadership and competitive advantage
- •Lack of team alignment and shared commitment
- •No clear commitment or success metric
About the Author
Nyron Team
Nyron AI
Official playbooks from the Nyron AI core team. We design playbooks that ship a real artifact, not a process diagram.