How it works
Step 1. Collect Current Product Initiatives
Collect your current product initiatives into a single list — we will then prioritize them through metrics.
Step 2. Select Business Metric
Select one top-level business metric around which the entire growth system will be built.
Step 3. Define Product Metrics
Choose 3–5 actionable product metrics that most directly influence the business metric.
Step 4. Select Core Job
Select the primary customer job through which the product creates value and drives growth.
Step 5. Select NSM
Build the causal metrics pyramid and select a North Star Metric that reflects regular value delivered to the customer.
Step 6. Initiative Impact Assessment
Assess how the selected initiative will impact the driver, NSM, and business metric before launch.
Examples
Description
A product strategy playbook that helps teams turn a raw backlog of initiatives into a prioritized list driven by real business impact. It starts by collecting your current product initiatives, then walks through selecting the primary business metric, defining driver product metrics, choosing the core customer job, building a causal metric pyramid with a North Star Metric, and assessing how each initiative moves the drivers, NSM, and business metric before launch.
When to use this Playbook
Product teams often launch initiatives without a clear causal link to business metrics. This playbook makes the impact logic explicit before resources are committed.
Who it's for
Product teams, strategy teams, founders, innovation leads, and anyone responsible for choosing what to build or pursue.
What problems it solves
- •Too many ideas and no clear priorities
- •Decisions based on assumptions instead of real customer pain
- •Weak understanding of category leadership and competitive advantage
- •Lack of team alignment and shared commitment
- •No clear commitment or success metric
About the Author
Official playbooks from the Nyron AI core team. We design playbooks that ship a real artifact, not a process diagram.