How it works
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Step 1. Customer Profile Map
Choose the customer needs that matter most — 2 jobs, 2 pains and 2 gains.
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Step 2. Value Map
Choose how your product creates value for the selected customer needs.
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Step 3. Value Proposition Canvas
Connect customer needs with product value and pick 2–3 strongest fit connections.
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Step 4. Value Proposition Passport
Turn the strongest fit into a value promise, proof points and a validation plan.
Examples
Description
Build the customer profile map, define the value map, connect needs with value in the fit canvas, then turn the strongest fit into a value promise, proof points and a validation plan.
Who it's for
Product teams, strategy teams, founders, innovation leads, and anyone responsible for choosing what to build or pursue.
•Product Managers•Strategy & Planning Teams•Innovation & Growth Leads•Founders & Entrepreneurs
What problems it solves
- •Too many ideas and no clear priorities
- •Decisions based on assumptions instead of real customer pain
- •Weak understanding of category leadership and competitive advantage
- •Lack of team alignment and shared commitment
- •No clear commitment or success metric
About the Author
Nyron Team
Nyron AI
Official playbooks from the Nyron AI core team. We design playbooks that ship a real artifact, not a process diagram.