How it works
1
Step 1. Sharpen hypothesis
State what you believe and why.
2
Step 2. Pick a metric
Choose one primary metric.
3
Step 3. Size the audience
Estimate sample and MDE.
4
Step 4. Define decision rule
Pre-commit to the call you'll make.
5
Step 5. Plan readout
Schedule the synthesis & next bet.
Description
A planner that forces a sharp hypothesis, target metric, audience and decision rule before launch.
When to use this Playbook
Half-baked experiments ship, finish in noise, and teach nothing.
Who it's for
Product teams, strategy teams, founders, innovation leads, and anyone responsible for choosing what to build or pursue.
•Product Managers•Strategy & Planning Teams•Innovation & Growth Leads•Founders & Entrepreneurs
What problems it solves
- •Too many ideas and no clear priorities
- •Decisions based on assumptions instead of real customer pain
- •Weak understanding of category leadership and competitive advantage
- •Lack of team alignment and shared commitment
- •No clear commitment or success metric
About the Author
M
Maya Chen
Lumen Labs
Product strategist focused on growth and retention. Previously at Stripe and Notion.