Research•Beginner

Customer Interview Builder

Run interviews that actually move the needle

4.9 (212)40 min7 steps•3,100 runs

Run Playbook Preview Playbook

Alex Rivera

Compass

Main artifact

InsightScoreClusterPriority

Interview Kit

Ready-to-run interview kit: screener, question set, recording prompts and a debrief synthesis board.

What you'll get

Interview Kit. Screener + questions + debrief.
Insight Board. Clustered insights from all sessions.
Debrief Deck. Shareable findings deck.

The problem it solves

Most interviews surface opinions, not behaviour. Teams leave with quotes, not decisions.

Generates targeted questions, a screener, a debrief template, and an insight clustering board.

Perfect for

• Product managers shipping the next quarter's bets
• Founders validating a direction in a week, not a month
• Design and research leads turning signal into action
• Growth teams running disciplined experiments

How it works

7 guided steps from start to artifact.

STEP 1

Set the goal

Name the decision the interview must inform.

STEP 2

Recruit right

Generate a screener and recruiting script.

STEP 3

Build the guide

Generate the question set.

STEP 4

Run sessions

Record, transcribe, take live notes.

STEP 5

Tag transcripts

Auto-tag insights across all sessions.

STEP 6

Synthesize

Cluster insights into themes.

STEP 7

Share findings

Export a debrief deck.

Included artifacts

Everything you take home.

Interview Kit

Screener + questions + debrief.

Insight Board

Clustered insights from all sessions.

Debrief Deck

Shareable findings deck.

#Research#Interviews

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