How it works
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Step 1. Set the goal
Name the decision the interview must inform.
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Step 2. Recruit right
Generate a screener and recruiting script.
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Step 3. Build the guide
Generate the question set.
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Step 4. Run sessions
Record, transcribe, take live notes.
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Step 5. Tag transcripts
Auto-tag insights across all sessions.
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Step 6. Synthesize
Cluster insights into themes.
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Step 7. Share findings
Export a debrief deck.
Description
Generates targeted questions, a screener, a debrief template, and an insight clustering board.
When to use this Playbook
Most interviews surface opinions, not behaviour. Teams leave with quotes, not decisions.
Who it's for
Product teams, strategy teams, founders, innovation leads, and anyone responsible for choosing what to build or pursue.
•Product Managers•Strategy & Planning Teams•Innovation & Growth Leads•Founders & Entrepreneurs
What problems it solves
- •Too many ideas and no clear priorities
- •Decisions based on assumptions instead of real customer pain
- •Weak understanding of category leadership and competitive advantage
- •Lack of team alignment and shared commitment
- •No clear commitment or success metric
About the Author
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