How it works
1
Step 1. Describe the feature
Capture the proposal in one paragraph.
2
Step 2. Score 4 axes
Impact / effort / confidence / fit.
3
Step 3. Calibrate
Compare against past shipped features.
4
Step 4. Decide
Kill / park / ship recommendation.
Description
A lightweight scorecard with built-in calibration so scores stay honest across teams.
When to use this Playbook
Every team has a different idea of "impact" and nobody agrees on a number.
Who it's for
Product teams, strategy teams, founders, innovation leads, and anyone responsible for choosing what to build or pursue.
•Product Managers•Strategy & Planning Teams•Innovation & Growth Leads•Founders & Entrepreneurs
What problems it solves
- •Too many ideas and no clear priorities
- •Decisions based on assumptions instead of real customer pain
- •Weak understanding of category leadership and competitive advantage
- •Lack of team alignment and shared commitment
- •No clear commitment or success metric
About the Author
M
Maya Chen
Lumen Labs
Product strategist focused on growth and retention. Previously at Stripe and Notion.