Turn a flat pricing table into a conversion-driven page

Three plan columns, comparison table, FAQ — copy-ready.
Your pricing page lists features but does not sell. Visitors bounce, sales calls keep explaining the same things.
The playbook analyses your current pricing copy, plan structure and target ICP, then produces a ready-to-ship pricing page draft: headlines, plan names, bullet lists, FAQ and a comparison table.
5 guided steps from start to artifact.
Pull headlines, plan structure and feature lists.
Match each plan to a user job-to-be-done.
Anchor on outcome, not feature count.
Surface differentiation, hide noise.
Address top objections from sales calls.
Everything you take home.
Headlines, plan columns, comparison table and FAQ — copy-ready.
Builds a tight positioning statement and three alternative framings, tested against your ICP and competitors.
Audit any landing page against 20 conversion heuristics and produce a prioritised fix list with copy rewrites.