Market Position Strategy
Identify the strongest competitive positioning and define strategic bets that competitors can't easily copy.
Market Position Strategy Map
An interactive competitive positioning map that recommends the optimal market strategy (Differentiate, Dominate, Disrupt or Destination) based on customer jobs and competitive landscape.
What you'll get
- JTBD Segment Map. Customer segmentation by core jobs, market size, growth potential and strategic importance.
- Market Position Strategy Map. Competitive landscape map that visualizes current positioning, competitors and recommends the strongest strategic direction.
- Strategic Bets Matrix. Portfolio of differentiated strategic bets including competitive advantages, key metrics and implementation priorities.
- Strategic Bet Passport. Complete validation plan for the selected strategic bet with assumptions, MVP, experiments and success metrics.
The problem it solves
Product teams often compete in crowded markets without a clear strategic position or a defensible differentiation strategy.
A strategic positioning playbook that combines JTBD segmentation with competitive landscape mapping to identify the strongest market position and generate differentiated strategic bets.
Perfect for
- • Product managers shipping the next quarter's bets
- • Founders validating a direction in a week, not a month
- • Design and research leads turning signal into action
- • Growth teams running disciplined experiments
How it works
4 guided steps from start to artifact.
JTBD Segment Map
Identify and prioritize customer segments based on their core jobs-to-be-done.
Market Position Strategy Map
Analyze the competitive landscape and determine the strongest strategic position.
Strategic Bets Generator
Generate strategic bets aligned with the selected positioning strategy.
Strategic Bet Passport
Build an execution-ready validation plan for the selected strategic bet.
Included artifacts
Everything you take home.
JTBD Segment Map
Customer segmentation by core jobs, market size, growth potential and strategic importance.
Market Position Strategy Map
Competitive landscape map that visualizes current positioning, competitors and recommends the strongest strategic direction.
Strategic Bets Matrix
Portfolio of differentiated strategic bets including competitive advantages, key metrics and implementation priorities.
Strategic Bet Passport
Complete validation plan for the selected strategic bet with assumptions, MVP, experiments and success metrics.
Related playbooks
All playbooks
JTBD Opportunity Discovery
Identify the most valuable customer segments, uncover unmet needs, and generate validated product concepts using JTBD and ODI.
Market Opportunity Map
Map your market into territories and pick the one with real pull.
Roadmap Prioritization
Score, sort and defend every roadmap candidate against impact, effort and strategic fit.