How it works
1
Step 1. Ingest interviews & data
Transcripts, surveys, CRM properties.
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Step 2. Cluster by behaviour & jobs
Group similar users into draft personas.
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Step 3. Add jobs, objections, triggers
Each persona gets the same shape.
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Step 4. Attach evidence
Quotes and source records per persona.
Description
No more fictional personas. Each persona is backed by quotes, behavioural signals and the deals where it shows up.
When to use this Playbook
Marketing keeps writing for everyone. The personas you have are vague avatars nobody on the team actually uses.
Who it's for
Product teams, strategy teams, founders, innovation leads, and anyone responsible for choosing what to build or pursue.
•Product Managers•Strategy & Planning Teams•Innovation & Growth Leads•Founders & Entrepreneurs
What problems it solves
- •Too many ideas and no clear priorities
- •Decisions based on assumptions instead of real customer pain
- •Weak understanding of category leadership and competitive advantage
- •Lack of team alignment and shared commitment
- •No clear commitment or success metric
About the Author
Nyron Team
Nyron AI
Official playbooks from the Nyron AI core team. We design playbooks that ship a real artifact, not a process diagram.