Evidence-backed personas from real interviews and data

2–3 personas with jobs, objections, triggers and source quotes.
Marketing keeps writing for everyone. The personas you have are vague avatars nobody on the team actually uses.
No more fictional personas. Each persona is backed by quotes, behavioural signals and the deals where it shows up.
4 guided steps from start to artifact.
Transcripts, surveys, CRM properties.
Group similar users into draft personas.
Each persona gets the same shape.
Quotes and source records per persona.
Everything you take home.
2–3 personas with jobs, objections, triggers and source quotes.