How it works
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Step 1. List candidates
Drop in every roadmap idea on the table.
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Step 2. Score impact
Estimate user and business impact.
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Step 3. Score effort
Estimate effort with calibrated buckets.
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Step 4. Add strategic fit
Multiplier for strategic alignment.
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Step 5. Publish roadmap
Export a defensible, ranked roadmap.
Description
Replaces the quarterly roadmap fight with a transparent scorecard everyone trusts.
When to use this Playbook
Roadmaps get decided by whoever talks loudest in the meeting.
Who it's for
Product teams, strategy teams, founders, innovation leads, and anyone responsible for choosing what to build or pursue.
•Product Managers•Strategy & Planning Teams•Innovation & Growth Leads•Founders & Entrepreneurs
What problems it solves
- •Too many ideas and no clear priorities
- •Decisions based on assumptions instead of real customer pain
- •Weak understanding of category leadership and competitive advantage
- •Lack of team alignment and shared commitment
- •No clear commitment or success metric
About the Author
M
Maya Chen
Lumen Labs
Product strategist focused on growth and retention. Previously at Stripe and Notion.