How it works
Step 1. JTBD Segment Map
Identify and prioritize customer segments based on Jobs-to-be-Done.
Step 2. ODI Opportunity Map
Discover underserved customer outcomes using Outcome-Driven Innovation.
Step 3. Product Bets Generator
Generate multiple product bets that solve the highest-value opportunities — this is the aha-moment artifact.
Step 4. Feature Passport
Develop the strongest product bet into a complete product specification.
Examples
Description
A structured discovery playbook that combines Jobs-to-be-Done segmentation with Outcome-Driven Innovation to identify the highest-value opportunities and transform them into actionable product bets.
When to use this Playbook
Product teams struggle to identify which customer problems deserve investment and often rely on intuition instead of evidence.
Who it's for
Product teams, strategy teams, founders, innovation leads, and anyone responsible for choosing what to build or pursue.
What problems it solves
- •Too many ideas and no clear priorities
- •Decisions based on assumptions instead of real customer pain
- •Weak understanding of category leadership and competitive advantage
- •Lack of team alignment and shared commitment
- •No clear commitment or success metric
About the Author
Official playbooks from the Nyron AI core team. We design playbooks that ship a real artifact, not a process diagram.