Define competitive positioning, strategic direction and long-term product advantage.

Identify the strongest competitive positioning and define strategic bets that competitors can't easily copy.
Turn interviews into features and needs classified on the Kano Model: Must-have, Performance, Delighter, Indifferent, Reverse.
Turn a product problem, opportunity or feature idea into an aligned Product Requirements Document.
Start the Business Model Canvas and fill the first two blocks: Customer Segments and Value Propositions.
Extend the canvas with Channels, Customer Relationships and Revenue Streams — how customers reach value and how the business earns.
Complete the canvas with Key Activities, Key Resources, Key Partners and Cost Structure — the operating engine behind the model.