Find what users truly need before you build.
Evidence-backed personas from real interviews and data
Diagnose the current product flow, pick one interview lens, define respondents and build the interview script.
Generate AI feature hypotheses using 70+ AI capability mechanics for workflow automation, copilot UX, agents, summarization and generation.
Validate a hypothesized problem with evidence — turn interviews into a Problem Validation Canvas and a verdict.
Turn interviews into an Opportunity Solution Tree: outcome → opportunities → solutions → experiments.
Turn raw feature requests from CRM, support, sales and feedback boards into evidence-backed customer needs and a Discovery Backlog.